Izzi, Vincent: BDD208 Preparing to Sell Effectively to C-Suite Executives

More than ever, it is critical for client-facing professionals to effectively communicate in clear concise business terms that compel the C-level executive to buy from you versus the competition. In this session, we will define what an executive dialogue is, including the key characteristics as wel...

THEMES: Lotus\...\Presentations ... | Izzi, Vincent
YEAR: 2008
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HIDEWHEN: GCC-MediumAccess
LABEL: Lotusphere
ORGANIZATIONS: IBM
PEOPLE: Izzi, Vincent
PLACES: Orlando
TIME: 2008
 

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Preparing to Sell Effectively to C-Suite Executives
Vincent Izzi / 20.01.2008 19:00:00

More than ever, it is critical for client-facing professionals to effectively communicate in clear concise business terms that compel the C-level executive to buy from you versus the competition. In this session, we will define what an executive dialogue is, including the key characteristics as well as when these opportunities are likely to arise. What’s on a C Suite executive’s agenda, including what makes them different from other executives and why preparation is crucial when engaging these executives to create a compelling reason to act.

https://www-926.ibm.com/events/lotus/lsph2008.nsf/sessionabstract?openform&sessionid=BDD208

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