Vier, Percy; Ioris, Barbara: BDD204 Competing Against Microsoft -- Understanding Their Pricing and Selling Strategy

Open your eyes to the reality of what is happening at your customers. This presentation will provide an insight into Microsoft’s Selling Strategy, their prices, how they approach your customers, and how you can effectively compete. Learn how Microsoft competes product by product, how their produc...

THEMES: Lotus\...\Presentations ... | Vier, Percy | Ioris, Barbara
YEAR: 2008
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HIDEWHEN: GCC-MediumAccess
LABEL: Lotusphere
ORGANIZATIONS: IBM
PEOPLE: Ioris, Barbara | Vier, Percy
PLACES: Orlando
TIME: 2008
 

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Competing Against Microsoft -- Understanding Their Pricing and Selling Strategy
Percy Vier, Barbara Ioris / 20.01.2008 21:30:00

Open your eyes to the reality of what is happening at your customers. This presentation will provide an insight into Microsoft’s Selling Strategy, their prices, how they approach your customers, and how you can effectively compete. Learn how Microsoft competes product by product, how their product bundling and interdependencies can create obstacles to competing at your customers, and how you can break the barriers created, saving your customers' money and opening doors to selling the IBM collaboration vision.

https://www-926.ibm.com/events/lotus/lsph2008.nsf/sessionabstract?openform&sessionid=BDD204

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