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W15 | Date: | 21.06.10: Required attendance |
You are all required to attend the lecture of week 15 on 21.06.2010 |
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W14 | Date: | Final Project |
The Topic of Final Project Assignment
DaimlerChrysler AG: A Decade of Global Strategic Challenges Leads to Divorce in 2007 (Germany/U.S)
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Project Requirements
1. 10-12 pages written case analysis in English due on 31.07.2010
2. Electronic format: Please hand in your work as Adobe PDF file
3. Content structure must include the following:
2.1. Introduction (max. 1 page)
2.2. Case Analysis
2.2.1. Answer to all questions at the end of the case study
2.2.2. How does the current global financial crisis affect Daimler AG & Chrysler's global strategy
2.2.3. What would you do regarding global alliance, technology investment, and market focus, if you were given the chance to decide on global strategy for a Germany auto manufacture for the next 5 years.
2.3. summary (max. 2 page)
4. Content:
a. at least 3 external references (journal articles, e.g. the Wall Street Journal, The Economist, Spiegel International, etc. ) must be applied in your analysis
b. reflection of your own thoughts and opinion in your own words in all sections is required
c. when you use a direct quotation from the text book or from any external references, please follow section 7 in Richtlinien für schriftliche Ausarbeitungen http://gcc.upb.de/K-Pool/Richlinien"
5. For more information regarding formatting and style guide, please refer to "Richtlinien für schriftliche Ausarbeitungen: http://gcc.upb.de/K-Pool/Richlinien"
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W10 | Date: | 31.05.2010 |
Case Study Presentation of Renault-Nissan alliance will take place on 07.06.2010
For your Information:
Chinatage in der FH Jena am 31. Mai und am 1. Juni 2010, Haus 4, Aula
Agenda: http://www.fh-jena.de/images/22e7e6ad88/China-Tage_FH_Jena_Ablauf_neu.pdf
11.15, 01.06.2010: "China ist zumeist ganz anders als wir denken!"
Dr. Pei Wang-Nastansky & Prof. Dr. Ludwig Nastansky
FH Jena, FB BW; Universität Paderborn; CDHK Tongji Universität, Shanghai |
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W9 | Date: | 17.05.2010 |
1. Richtlinien für Präsentationen und schriftliche Ausarbeitungen: http://gcc.upb.de/K-Pool/Richlinien
2. For the final case study project:
Option A: 10-12 pages written case analysis due on 31.07.2010 (no presentation)
Option B: 15 minutes presentation on 21.06. 2010 + 6 pages written case analysis due on 31.07.2010
Decision will be posted. |
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W8 | Date: | 03.05.2010 |
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W7 | Date: | 23.04.2010 |
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W6 | Date: | 19.04.10
Ausfall wegen Flugverbot |
Ausfall wegen Flugverbot! |
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W5 | Date: | 12.04.10 |
Projekt- und Übungswoche, keine Veranstaltung im Laborraum.
Aufgaben siehe unter #W3 |
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W4 | Date: | 05.04.10 |
Projekt- und Übungswoche,
Aufgaben siehe unter #W3 |
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.W3 | Date: | 29.03.10
Assignment for Week 4 & Week 5 |
- There are 2 assignments for week 4 and week 5, Summer Semester 2010
- On April 19, each team will present the result of the two assignments
- Format: a mini-presentation
- Total presentation length: 5 - 8 minutes - this will be counted as "assignment" against your final grade
- Both team members are required to speak
- Please click the tab on top -> "Assignment Details" for further instruction
When There is Any Question, Communicate with Your Classmates or eMail the Instructor
***Do not wait till the last minute to prepare your Assignments***
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W2 | Date: | 22.03.2010
Learning Activities |
1st Assignment: Assessing political risk
This is a Homework Assignment |
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W1 | Date: | 16.03.2010 |
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W1 | Date: | 15.03.2010
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