Business driving force
- Markets have seen radical changes through globalization strategies
==> more competition, No Borders in the Virtual World (EX: Amazon.com)
==> more flexible markets
==> product life cycle is continuously becoming shorter
==> less time for Research and Development (R&D)
==> less time for selling their products - Return on Investment (ROI)
- In 1995, the global market for information technology and services was valued
at $853 billion and with a growth of more than 10 percent annually
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